A Model of Online Consumers’ Response to E-Commerce Website Visiting using Clickstream Data

Abstract

Our research provides a unique approach to evaluate the online consumers purchasing behavior patterns using the session level panel data by investigating the impacts of return purchase, web browsing characteristics and price strategy on consumers’ purchasing willingness. Through establishing an empirical research model, we verify the propositions proposed based on extant studies. We find that return purchase behavior would decrease consumers’ purchase willingness. The length of website visit duration is positively related with purchase willingness while page view is not. Consumers are likely to be influenced by price strategy in the current session when shopping online, while less influenced by previous experience. In addition, we find that consumers willing to pay more money online are quite purposeful. The quantity as well as types of products they buy in one session is relatively fewer. Also they usually visit target website directly without referring to other domain.

The detailed design of this research.

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A Capability Development Process Framework: Insights from Green IT Program of China Mobile

Abstract

With the growing significance of green IT program addressing climate change among industries, there is an increased interest in the role of such “Green Strategy” in organizations’ core competency. Despite the widely held belief that environmental strategy is fundamental to an organization’s survival and growth, researchers are still struggling to figure out the underlying mechanisms through which green IT has impacts on the business performance. Previous studies in this field only focused on identifying attributes of firms’ resources and capabilities, lack of dynamic view on the process development. Moreover, some studies only investigated the impacts of green IT within organizations, lack of examining the external influence to their network partners. By conducting a longitudinal case study of the green IT initiatives (green action plan) formation and implementation in China Mobile, the world’s largest mobile telecommunications provider, this study aims to bridge these gaps through establishing a capability development process framework revealing the gradual process that an organization expands the influence of environmental strategy within enterprise to the entire industry community. We draw on the resource-based theory to examine what kinds of key resources are used and what key actions are taken to support the capability development in each phase. Besides, by introducing the Technology-Organization-Environment framework, the resources are identified from a new perspective and are more clearly presented.

The detailed design of this research.

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Having Chosen the Supervisor for My PhD Study

Finally I have chosen Professor Teo Hock Hai as my supervisor and it’s really my great honor to be his student.  I’m really lucky to have a good start on the road of academic. I’ll cherish this honor and make every effort to prove myself.

Adopting Social Capital to Explain Personal Career Achievements

Abstract

Social capital has caused widespread concern in various academic circles during the past decades and is becoming a popular research field of organizational behavior. By integrating three existing famous theories of social capital with researches on career achievements, this study mainly examines the mechanisms through which social capital has impacts on individuals’ career outcomes. Social capital is conceptualized in terms of network structure and network resources on the basis of former researches. The two types of network structures, weak ties and structural holes have directly significant impacts on the access and occupation of valuable information and resources embedded within the network. Mediated by the access to information and resources, network structures also have indirectly impacts on individuals’ career achievement (income level, number of promotions and career satisfaction). Based on the comprehensive research model, a discussion would also be carried out on theoretical and practical implications. Suggestions would be provided for further researches in this field.

The detailed design of this research

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Exploring Factors Influencing Users’ Acceptance of Mobile Phone Commerce based on Flow Experience

Abstract

With the continued prosperous development of mobile phone commerce in recent years, it has become a very large component of mobile internet market and is increasingly linked with people’s daily life. Therefore, mobile phone commerce has caused widespread concern in academic circles and is becoming a popular research field of electronic commerce. However, there are still two major problems in the current researches analyzing the factors which influence the users’ acceptance of mobile phone commerce: First, lack of consideration of mobile phone features; second, explaining the acceptance factors mainly through TAM (technology acceptance model), lack of consideration of the users’ inner experience. In order to solve these problems, we adopt an empirical study and introduce the concept of flow experience, combined with the technology acceptance model theory and mobile network characteristics, and then establish a complete research model. On one hand we analyze factors which influence flow experience and TAM variables; on the other hand we analyze how flow experience and TAM variables influence mobile phone users’ intention to use. We combine the two parts as a comprehensive study to analyze factors which influence the users’ acceptance of mobile phone commerce.

In this paper, we use multiple regression analysis to validate the research model and hypotheses. Through the analysis, our study demonstrates that using the concept of flow experience and the technology acceptance model is very effective in mobile phone commerce environment. The level of challenge and involvement have a direct and significant positive effect on flow experience; Convenience, personalization and perceived ease of use have a direct effect on perceived usefulness; Flow experience and perceived usefulness have a direct positive effect on consumers’ intention to use mobile phone commerce.

The detailed design of this research

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[Conference] Anne S. Tsui: Industrial Relations & Building A Harmonious Corporation

On Nov. 6th, 2010, Prof. Anne S. Tsui (Xu Shuying) gave an excellent lecture about her recent research in the seminar held by School of Business, Nanjing University. The seminar is mainly aimed at helping modern corporations improve themselves through innovation. Here’s a brief introduction to Prof. Anne S. Tsui,

Anne S. Tsui (anne.tsui@asu.edu) is Motorola Professor of International Management at the W.P. Carey School of Business, Arizona State University, and Distinguished Visiting or Honorary Professor at the Peking University, Xi’an Jiao Tong University, Fudan University and Nanjing University, all in China. From website of Arizona State University

The main content of her speech Continue Reading »

Hello world!

Welcome to iResearch. This site is about my researches in my field, mainly on Information System. I’ll be glad to talk about the related topics with you 🙂