My research projects

A Model of Online Consumers’ Response to E-Commerce Website Visiting using Clickstream Data

Abstract Our research provides a unique approach to evaluate the online consumers purchasing behavior patterns using […]

A Capability Development Process Framework: Insights from Green IT Program of China Mobile

Abstract With the growing significance of green IT program addressing climate change among industries, there is […]

Adopting Social Capital to Explain Personal Career Achievements

Abstract Social capital has caused widespread concern in various academic circles during the past decades and […]

Exploring Factors Influencing Users’ Acceptance of Mobile Phone Commerce based on Flow Experience

Abstract With the continued prosperous development of mobile phone commerce in recent years, it has become […]